Speaking today, 10th August 2016, Fáilte Ireland’s Head of Ireland’s Ancient East, Jenny De Saulles emphasised:
“For too long, most overseas tourists have seen the south east, midlands and north east as a region to travel to for a day or simply just to travel through. Ireland’s Ancient East seeks to change all that by creating enough ‘stickiness’ and points of curiosity that visitors will slow down, explore the region and stay overnight. These signs are geared to encourage that behaviour. Strategically located at popular stopping points, they inform visitors of all the other interesting things to see and do within an hour’s drive in every direction outwards”.